Commercial operator first. AI practitioner second.
That distinction matters. It means every conversation we have starts with your business, not our technology. It means we measure success the same way you do — in growth, in margin, in competitive advantage, and in ROI.
Brad Ferris
Founder, Orange AI
Why I built Orange AI
I'm Brad Ferris. I'm a Chartered Accountant who started his career at a Big Four firm, co-founded a national technology business, and completed an eight-figure exit to private equity. I'm also a former drum and bass DJ who promoted raves across Toronto before any of that happened. The through-line isn't obvious — but it's real. I've always moved between worlds.
In 2018, I co-founded a Brisbane-based managed IT and security services business. We grew it from two people to a national operation, built it, scaled it, governed it, and in 2025 we sold it. That experience taught me what it actually takes to build a company from scratch: the financial architecture, the operational discipline, the relentless commercial focus, and the human reality of leading a team through growth.
I went all-in on AI because I believe it represents the most significant force for business transformation in a generation, and most businesses are getting it wrong. They're buying technology without strategy. They're hiring consultants who've never built a business. They're implementing AI without understanding the commercial outcome it's supposed to deliver.
I built Orange AI to fix that. To be the partner I wish I'd had when I was scaling my last business — someone who understands both the technology and the business, who can sit in the boardroom and the build room, and who measures success the same way a founder does.
The range to operate anywhere
Chartered Accountant
Big Four trained. Financial discipline and commercial rigour as a foundation.
Co-founder & Exited Founder
Co-founded a Brisbane-based managed IT and security services business in 2018. Grew to a national operation. Eight-figure exit to PE in 2025.
Company Director & GAICD
Graduate of the Australian Institute of Company Directors. Governance credibility at board level.
Strategic Advisor
Advisor to business owners and boards on growth strategy, technology transformation, and AI adoption.
AI Practitioner
Hands-on builder of production AI systems. Architecture, agents, automation, integration.
Venture Builder
Actively co-founding AI-native businesses with domain experts across multiple verticals.
Three values, every engagement.
Drawn from our brand manifesto and applied in every conversation, every recommendation, every build. These are the values that shape how Orange AI works, not aspirational, operational.
Illuminate
We make the complex clear
The AI landscape is extraordinary in its breadth and its noise. We cut through with clear-eyed, commercially-grounded perspective that helps leaders see what's genuinely relevant and what deserves their next move.
Disrupt
We redefine ordinary
We don't accept the default. We challenge the assumption that AI enablement is slow, complicated, or reserved for the enterprise. We bring fresh thinking to how AI should be adopted and embedded into real businesses.
Human
Intuitive over algorithmic
The businesses we build are not optimised for machines. They are built for people. We are AI-native in our thinking but deeply human in our values. Warm where others are cold. Direct where others obfuscate.